Coordinator of the Conscious Cup Campaign
Sorcha always had a keen interest in the environment, nature and social justice. She spent twenty-five years in Sales & Marketing in business to business across various industries including print and packaging in addition to being involved with the family retail business.
In terms of advocacy and policy, she is an Advisory Group member in the Irish Governments Waste Action Plan for a Circular Economy 2020-2025 and participates in a number of European and International Reuse task forces. Her goal is developing sustainable circular economy solutions for both industry and consumer.
As Coordinator, Sorcha works with industry, consumers, communities, corporate and public bodies to support behaviour change and believes collaboration is the key to driving that change. She is a keen supporter of Conscious Consumerism, the SDG's, was a Climate Ambassador in 2017 and her hobbies include music and walking.
Is the waste Prevention Officer for the Eastern Midlands Waste Region, so he is all too aware of problems single use items carry and is constantly working in the area of awareness and behavioural change. The EMWR have an initiative called Reuse Month and as part of Reuse Month 2016 Declan created a network of cafes who would offer customers an incentive when they brought their own cup. From carrying out this exercise successfully he knew there was an appetite from both the cafes and the customers so when he heard about the Conscious Cup Campaign he had to get involved.