Conscious Cup Campaign

How to run a campaign in your Community

Did you know our campaign started with a group of individuals?  

When our campaign first started many cafes did not even accept reusable cups, however by increasing awareness through community engagement with Tidy Towns, Transition Year Students, Zero Waste Communities and other organisations, we created a movement where community and businesses worked together for the better good.

Grass roots movements through their collective action at a local level often effect real change within their communities, this can lead to regional and national systemic change.

Make a Personal Commitment

When starting any community project, the first step always starts with you! Will you commit to not using a disposable cup anymore? Maybe you've already done this and now you want to spread the word to everyone? Not only are you helping the environment and reducing the amount of waste we produce but you can also receive discounts/incentives from participating Cafes.

There are lots of options when it comes to sourcing more environmentally friendly ways to drink your coffee. Reusable cups can be purchased in Cafes, General Stores and online, and the best one is always "the one you use".  

Always ensure that cups are clean when handing to a Barista!

List out the Cafes

List the Cafes in your area, depending on the size of your town or village, you might want to split the Cafes between different members of your team or get started on one street / in one area of the town.

Make a note of those already on our map or other cafes not on the map. Knowing these will persuade other Cafes to join. Consider starting with the ones you know as they will be easier and it is often better to drop in when they are not so busy.

Approach the Cafes

  • If you are going to call to your local cafe then try and pick a time which isn't so busy for them.
  • It is best to ask for the Manager or Owner as they are usually the decision maker.
  • Introduce yourself and tell them that you are local. 
  • Tell them about the campaign and what we are trying to achieve. 
  • Ask them to watch the videos on Contactless Coffee, or tag them in our media so they can see how easy it is. 

Participating Cafes are asked to:

  • Always offer ceramic cups to customers who sit in.
  • Offer a discount/incentive to a customer with any reusable cup.
  • Display the discount/incentive on their price board or signage to encourage reuse.
  • Train all employees so they know that you have a reusable cup policy and that they know the discount/incentive if one is offered so that everyone is in the loop.
  • Keep a count of the number of drinks they serve in reusable cups, they can advertise this by saying how many disposable cups they have saved.

When a Café participates we:

  • Send a pack to the Café which includes a poster and window sticker
  • We geotag the Café on our map so that customers can identify participating Cafés.
  • We promote the Café on our social media to highlight they are a Conscious Cafe

Update the Map

It's important to make sure they appear on the map so that people know they are participating and they can call in with their reusable cup. Once the Cafe has agreed to be added to the map, just email us on info@consciouscup.ie with four things alternatively the cafe can enter their details here

  • Cafe name and full address including Eircode
  • Lattitude and Longitude (the cafe can find this on google)
  • Instagram address (so that we can promote them)
  • Email address
  • If they are offering a discount/incentive for customers with reusable cups

We will then add the Café to the expanding map along with promoting the Café online.

Promote the Good Work you’ve done

You could take photos of each Café you sign up and use them to promote Reuse through social media and local newspapers/radio. Send us a group photo of your volunteers or Cafes in action and we will share on our social media.

This helps people understand that every time they use their reusable cup instead of a disposable one they are making a difference.